It’s the Future, Stupid: Why most CRM systems don’t deliver their potential

Sviokla’s Context delivers a very insightful article about CRM systems from a vendor-independent viewpoint. Basically, the essence of the argument is that CRM systems should begin by adopting a forward looking approach to customer management that focuses on the potential of customer to deliver new business rather than looking at past performance to provide rewards.

One of the few companies I know that treats customers based on potential is Harrah’s Entertainment. If Harrah’s sees you game at the “Diamond Level” — their highest level of status, they begin to treat you like a Diamond customer right away. They then track your actual behavior to decide whether or not you deserve this high level of status. (I think the time period is six months).

FAKE MODEL PHOTOGRAPHY

Receding Hairline has an imaginative tip on making a photograph of a real-life scene look like it came from a model. According to the website:

With a very little effort, you can take existing photographs of everyday scenes and make it look like they’re actually of miniature models.

Something to muck about with in the next while.

Marginal Revolution: The Gender Imbalance Disequilibrium

Marginal Revolution: The Gender Imbalance Disequilibrium

China’s gender imbalance is now 117 boys for every 100 girls and for second and third children (when allowed) the imbalance can be as high as 151 boys for every 100 girls.  Millions of men, perhaps 15% of the population, may not be able to find wives

Sexy pictures and lacy underwear take men’s minds off getting a good deal.

Nature magazine reports that macho, testosterone men tend to drive a hard bargin, unless they have been exposed to images like the one below.

Researchers at the University of Leuven in Belgium asked men to play an ultimatum game, in which they split a certain amount of money between them. High-testosterone men drove the hardest bargain — unless they had previously viewed pictures of bikini-clad models, in which case they were more likely to accept a poorer deal.

The sight of flesh had less effect on the bargaining tactics of low-testosterone men.

Post-Secret Irish Style

An Irish parody of Post-Secret. Non-Irish viewers will miss some of the targets of the various postcards but still very funny.

Too much self contemplation?

This article in the New Scientist finds self absorbtion disappears when concentrating on a task.

Everybody has experienced a sense of “losing oneself” in an activity – being totally absorbed in a task, a movie or sex. Now researchers have caught the brain in the act.

Self-awareness, regarded as a key element of being human, is switched off when the brain needs to concentrate hard on a tricky task, found the neurobiologists from the Weizmann Institute of Science in Rehovot, Israel.

Sheep Advertising

Sheep Advertising

This is ingenious. Coming from the west of Ireland, farmers typically using markings on sheep to identify them on mountains when they are free-grazing. However we make money not art shows sheep in the Nethelands with advertising jackets. I’m wondering if there is an angle that Google can exploit….