PMN Log

From Seth’s Blog comes a very interesing piece about being responsible for the products that you market (if you are involved in marketing).

The morality of marketing is this: you need to be able to stand up and acknowledge that you’re doing what you’re doing. “By marketing this product in this beautiful packaging, I’m causing a landfill to get filled a lot faster, but that’s okay with me.” Marketers can’t say, “Hey, the market spoke. It’s not my decision.”

The bottom line:

The same way the marketer at Malboro needs to acknowledge that by being a good marketer, she’s putting her kids through college at the same time she’s killing thousands of people. It’s a choice–her choice.

We’re responsible for what we sell and how we sell it. We’re responsible for the effects (and the side effects) of our actions.

It is our decision. Whatever the decision is, you need to own it. If you can’t look that decision in the mirror, market something else.

Feeling a little lonely? Disconnected from the world? Try being more charismatic. The central point of this nice article on Paul’s Tips is that making others feel special is what will make you charismatic.

Make people feel special
Deep down inside, we all believe we’re more special than those around us. That’s part of the appeal of stories like Harry Potter – the idea that we might have been born extraordinary has deep hold on our psyche. You can use this need to convince people to like you better. Show them you think they’re special. Compliment their talents, achievements and characteristics. Let them see that you’re proud to be associated with them.