Such a thought-provoking article that reminds me that I need to publish more of the work that I on here rather than on Instagram or Twitter or Flickr. I think of businesses that run their pages from Facebook or Instagram and wonder how they are giving control over their audience to another platform. Break their rules and years of content could disappear. Remember “musicblogocide 2010”?
One day, Twitter and other publishing platforms like Facebook, Instagram, or Medium will indeed die, like so many sites before them. And every time this happens, we lose most of the content we created and with it a fair amount of our collective cultural history.
Data loss isn’t our only problem, though. If you decide to publish your work on a platform like Medium, you’re giving away control over it. What if Medium suddenly decided to extend the already existing paywall to all articles? There’s not much you could do about it. Simply because you don’t own your content anymore.
If you’re a beginnner and prepared to rollup your sleeves a little, get a domain on NameCheap for less than €10 and hosting with WordPress on SiteGround for €4 per month. It’s not that hard to do and allows an easy way to get your content on your own platform.
A Chinese podcast called “How to Make Your Voice More Attractive” has 218,000 paying subscribers. Overall, the market in Chinese self-help subscription podcasts was worth $7.3 billion in 2017, compared with just $314 million for all advertising-funded podcasts in the US. [Jennifer Pak]
When he took over the bookshop chain Waterstones, James Daunt gave individual store managers control over which books to stock and how to display them. Over seven years, returns dropped from 20–25% to just 4%. [Robbie Millen / Benedict Evans]
Vanilla pods now cost $500/kg, roughly the same as silver. Madagascan farmers have briefly become vanillionaires, causing chaos in areas where the nearest bank might be a day’s walk away. [Annah Zhu]
A Spanish bakery will install a ‘thermal breadbox’ on the side of your house (for free!) and deliver warm bread every day [Pablo Alarcon]