Anybody who thinks cloud ERP is the answer to their monolithic, on-premises vendor pain is wrong â€“ according to Gartner, anyway.
Gartner has projected a near 100 per cent fail rate for cloud ERP projects by 2018.
Ninety per cent of those rolling out what the mega-analyst has defined as â€œpost-modern ERPâ€ will succumb to the traditional ERP headaches of higher costs, greater complexity and failed integration by 2018.
Their Achilles Heel will be lack of an application integration strategy and related skills.
he Premier League club announced plans to put a new CRM system at the heart of its marketing activity this year. Emirates, which will receive a number of additional marketing rights from Arsenal as part of its new deal, says the system will lead to more â€œeffectiveâ€ marketing campaigns through the clubâ€™s customer shop, Facebook page and stadium on match-days
It shows the increasing use of CRM by major football clubs in England and this will grow for the increasing amount of revenue that could be generated by fans who don’t attend games.
â€œIf we stop associating members with ticket access that will change the game; itâ€™s about fan experiences. We are investing in a CRM system to register interests and passions so we can then send those people on appropriate journeys of affinity and provide access at an appropriate level.â€
The club is looking to pull together customer data from its customer shop, its 10.5 million Facebook fans and official Twitter accountâ€™s 1.5 million followers and target them with different offers and membership options as it changes its definition of club â€œmembershipâ€. It will also introduce social sign-ins across its digital platforms to help drive additional value through Facebook.
It would be interesting to know which CRM application they used. Probably not Siebel with all of the links to social networking that the system needs to work.
He notes that Microsoftâ€™s customer relationship management product, Dynamics, is showing up in the small-business end of the marketplace, though itâ€™s seen as â€œshort on user interface and features.â€
And even though there was little sign of any large deals closing, Keirstead writes that the chance of Salesforce ending the quarter with billings up by about 30 percent is â€œpromising.â€
Another good indicator: The results of German software giant SAP, a key Salesforce rival, which on Tuesday reported solid numbers that defied the economic conventional wisdom.
Gizmodo has a fascinating article about what went wrong at Flickr and Yahoo’s failure in general to enhance all of those cool startups they bought in the late 2000’s.
This is the story of Flickr. And how Yahoo bought it and murdered it and screwed itself out of relevance along the way.
The lesson is clear – if you want your acquisition to continue to grow, concentrate on continued innovation first and corporate integration second. I see parallels with Oracle and all of the industry-leading companies (Siebel, Peoplesoft, etc) they bought. For corporate integration in Yahoo’s case read Fusion in Oracle’s.
The site that once had the best social tools, the most vibrant userbase, and toppest-notch storage is rapidly passing into the irrelevance of abandonment. Its once bustling community now feels like an exurban neighborhood rocked by a housing crisis. Yards gone to seed. Rusting bikes in the front yard. Tattered flags. At address, after address, after address, no one is home.
It is a case study of what can go wrong when a nimble, innovative startup gets gobbled up by a behemoth that doesn’t share its values. What happened to Flickr? The same thing that happened to so many other nimble, innovative startups who sold out for dollars and bandwidth: Yahoo.
The technology can tell when people enter a shopping centre, what stores they visit, how long they remain there, and what route they take as they walked around.
The device cannot access personal details about a personâ€™s identity or contacts, but privacy campaigners expressed concern about potential intrusion should the data fall into the wrong hands.
Now this is what I call responding to your market.
In the case of Gunwharf Quays, managers were surprised to discover that an unusually high percentage of visitors were German – the receivers can tell in which country each phone is registered – which led to the management translating the instructions in the car park.