The Wild Atlantic Drive

Nice idea to develop this route along the west coast of Ireland. The Irish Times is going to have someone travel the route and write about it every day.

Take the existing coastal road up and down the western seaboard between Derry and Cork, a route of some 1,400km, develop it, package it and market it to visitors – from abroad and other parts of Ireland. The trick is to do it by taking what is there already – remote and wild beauty, coupled with people who in the main are warm and friendly and have a vibrant culture and history – and draw people into it without compromising it.