Mongolia will become a global pioneer next month, when its national post office starts referring to locations by a series of three-word phrases instead of house numbers and street names.
The new system is devised by a British startup called What3Words, which has assigned a three-word phrase to every point on the globe. The system is designed to solve the an often-ignored problem of 75% of the earthâ€™s population, an estimated 4 billion people, who have no address for mailing purposes, making it difficult to open a bank account, get a delivery, or be reached in an emergency. In What3Wordsâ€™ system, the idea is that a series of words is easier to remember than the strings of number that make up GPS coordinates. Each unique phrase corresponds to a specific 9-square-meter spot on the map.